Summe — invoice maker for creatives and freelancers

• Your details and the brand’s (or the agency’s): name, address, tax ID.
• Invoice number, issue date, due date and the PO number if they gave you one.
• The campaign name, so their finance team can match it.
• Each deliverable on its own line: platform, format and how many (1 Reel, 3 Stories, 1 TikTok).
• Usage: organic only, or paid ads and for how long. Exclusivity, if agreed.
• Tax, total and payment details.

Posting on your own account and letting the brand run your content as ads are two different things. Paid usage, whitelisting or Spark Ads are usually charged on top, by the month.

Exclusivity (not working with competitors for a period) is worth money too. If the brand asks for it, give it its own line so it’s clear what they are paying for.

Many brands pay through an agency, and many agencies won’t pay an invoice without their PO number. Ask for it before you invoice, and check who the invoice should be addressed to.

Payment terms of 30, 45 or even 60 days are common with big brands. Agree them before you start, and write the due date on the invoice.

For new brands or large campaigns, ask for 50% when the deal is signed and the rest when the content goes live.

In Summe Pro, a quote turns into a deposit invoice and then a final invoice: same brand, same lines, the next number.

• One vague line such as “Instagram campaign”. List every deliverable.
• Not writing the usage, so the brand runs your video as an ad for a year.
• Missing the PO number, which can delay payment by weeks.
• No due date, or not chasing when it passes.
• Forgetting extra deliverables you agreed to during the campaign.

• Keep your rate card as saved products so every invoice matches it.
• Invoice as soon as the content goes live, while it’s fresh.
• Invoice in the brand’s currency if they ask; Summe lets you choose it.
• Send a friendly reminder the day after the due date.

Your details and the brand’s, an invoice number and due date, the campaign, each deliverable on its own line, the usage the brand bought, tax and how to pay you.

Put paid usage, whitelisting or exclusivity on their own lines, usually priced by the month. Organic posting on your account is the base rate.

Yes. Choose the currency for each client, and the PDF shows it.

Yes, with Summe Pro: the brand, the lines and the totals carry over, and the invoice gets the next number.

Yes, with Pro. Paste your Stripe, PayPal or Wise link and it becomes a Pay now button on the PDF.

Yes. Free has unlimited invoices with no account and no card. Pro is one payment, no subscription, and adds the extra designs, quotes, deposits and reminders.